For the last 70 years the Oscar envelope was just a white envelope that you could get at Staples. This year a new envelope was designed. The article from the AP says, "The idea of the envelope was created by the Oscars, so this really is THE envelope," says Steve Bass, the production designer for this year's show who helped usher in a new envelope era. "It made so much sense to heighten the visual experience of what the envelope is."
The new envelope, designed by Marc Friedland, is made of iridescent gold paper watermarked with little images of Oscar. It's lined with shiny red paper embossed with gold Oscars. The winner's name appears on a heavy piece of lacquered red paper inside, with the category listed on front and back. The envelope will be sealed with a shiny red sticker adorned with two strips of red ribbon."